Follow The LEAD.
The LEAD Team is Nestlé USA’s full-service, in-house creative agency that engages with consumers across all digital touch points. From creating best-in-class digital content to connecting with consumers on social, The LEAD Team leads Nestlé USA into the digital age.
Our name says it all.
Since 2015, the LEAD has been building a powerhouse of the most talented innovators, designers, artists, and strategists that believe in producing world class digital content. Combining a collaborative client culture with our diverse perspectives, skills and experiences, we strive to offer the most engaging experience for our consumers and 20+ brands.
30 team members. 2 campuses. 1 goal.
We’re headquartered in Solon, OH with offices in Arlington, VA and talent from near and far with one goal — to change the digital game.
Our brands
Hear it from our brands.
One of the best things about being in-house is knowing the brands and consumers in and out.
“The whole process with The LEAD from creative briefing, presentation, pre-pro and production has gone very well. [The LEAD] has done a fantastic job to create a great collaborative process with his team and our Häagen-Dazs team. I feel really good about the creative that we are producing, and that it will support a great year for Häagen-Dazs.”
— Rachel Jaiven, Häagen-Dazs
“We want to express our sincere gratitude for the work you and your full agency teams have been doing while working on this business. Both for the initial launch plans and now with the adjusted plans. We are extremely appreciative of the best in class work all the teams are doing and feel that the campaign we will be putting into the market will be exceptional.”
— Kat Amrhein, Lean Cuisine & Life Cuisine
“I want to provide an awesome example of collaboration between the Stouffer’s team and DCOE/LEAD crew. Thanks to support and strong edit options from the LEAD team, we put two versions of the asset in for creative pre-test – these follow social video best practices including branding immediately and throughout, subtitles for sound-off experience, length of asset for optimal engagement, etc.“